OWIS, a rookie virtual girl group under All My Any Dots, successfully launched their debut promotions with a live broadcast that immediately drew fan engagement.
The group, consisting of Serin, Haru, Summer, Soi, and Uni, went live on March 23 via their official YouTube channel to mark the release of their first mini album “MUSEUM.” The broadcast served as their first official appearance, focusing on introducing the album’s concept and key production stories.
Framed as an exhibition of fragmented emotions, the album’s narrative was unpacked track by track across all eight songs. Member Summer, who participated in writing the title track, shared insights into the creative process, while the group also elaborated on the animation-style music video that reinforces the project’s visual identity.
The highlight came with the surprise reveal of the official fandom name “IZZ (In the ZZZ Zone),” symbolizing the moment OWIS and fans connect while the world sleeps, establishing an early identity for their global fanbase.
The debut live positioned OWIS as a concept-driven act within the virtual idol space while signaling a structured entry into the K-pop market.
OWIS will continue their debut rollout through music show appearances and a pop-up store at The Hyundai Seoul in Yeouido, running until April 5.
Reported by News Culture M.J._mj94070777@nc.press
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