Group BLACKPINK has ignited another record-breaking run, selling more than 1.46 million copies of its new album in a single day and signaling a clear path toward double million-seller status.
On February 28, YG Entertainment, citing Hanteo Chart data, announced that BLACKPINK’s third mini album “DEADLINE” sold 1,461,785 copies on its release day, February 27.
The figure marks the highest first-day sales ever recorded by a K-pop girl group. It more than doubles the first-week sales of the group’s first full-length album “THE ALBUM,” which logged around 690,000 copies in its initial week, and nearly matches the official first-week tally of its second full-length album “BORN PINK,” which stood at approximately 1.54 million copies, achieved in just 24 hours.
Given that the previous album surpassed 2 million cumulative sales to earn double million-seller status, industry observers expect the new release, having already moved 1.46 million copies on day one alone, to comfortably exceed that milestone and set a new career-high first-week record.
The album’s commercial dominance is mirrored on global charts. “DEADLINE” topped iTunes album charts in 32 regions worldwide, while the music video for the title track “GO” surpassed 19.5 million views within 24 hours of release, rising to No. 1 on YouTube’s trending music chart.
The explosive performance follows the finale of the group’s large-scale world tour, which further strengthened its global footprint. Ongoing collaborations and promotions, including the “BLACKPINK X National Museum of Korea” event and the large-scale offline “HOURGLASS TOUR” campaign spanning four key locations in central Seoul, have amplified fan engagement worldwide and fueled the momentum behind the new record run.
Meanwhile, the new single “GO” layers BLACKPINK’s signature confidence and message of solidarity over a powerful beat, and is currently charting strongly across major domestic and international streaming platforms.
Reported by News Culture M.J._mj94070777@nc.press
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