BTS, ENHYPEN, and SEVENTEEN have emerged as the most loved global icons of 2025, reaffirming their status as the world’s ultimate fan favorites.
On February 6, HYBE cited the annual report released by global content analytics firm Parrot Analytics, announcing that three artists under its label portfolio ranked within the Top 10 of the “Talents of the Year Under 30” category.
According to the report, BTS ranked No. 1, ENHYPEN No. 2, and SEVENTEEN No. 8. The rankings are based on Average Demand metrics, which quantify how actively global audiences engage with specific individuals or content. The results underscore HYBE artists’ overwhelming share of demand within the global entertainment market.
Despite limitations on full-group activities, BTS maintained its undisputed No. 1 position through individual members’ solo projects and large-scale events such as “BTS FESTA.” The report praised the group, noting that “every moment functioned as an event, positioning BTS as a cultural infrastructure and a central axis of the year.”
ENHYPEN’s No. 2 ranking highlighted its rapid ascent. The group’s appearance at Coachella and its world tour “WALK THE LINE” reportedly drew approximately 670,000 attendees, driving a sharp increase in global demand. SEVENTEEN, ranked No. 8, further demonstrated its strong presence by achieving No. 2 on the Billboard 200 with its fifth full-length album and mobilizing more than 1.6 million fans worldwide through on- and offline activities marking its 10th anniversary.
The report concluded that K-pop artists are leading a transformation of the global content market by shaping fandom-centered consumption patterns among audiences aged 32 and under, reinforcing their expanding influence in digital culture worldwide.
Reported by News Culture M.J._mj94070777@nc.press
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