BTS has once again demonstrated its extraordinary brand power by influencing the global real economy through nothing more than the announcement of a world tour.
According to BigHit Music on January 26, BTS recently revealed plans for the “BTS WORLD TOUR ‘ARIRANG’,” which will span 82 shows across 34 cities. The announcement alone generated immediate and powerful reactions across multiple industries worldwide.
The impact on measurable indicators was explosive. Data from Hotels.com showed that within 48 hours of the announcement, searches for travel to Seoul from overseas increased by 155 percent compared to the previous week. Searches related to Busan, a tour city scheduled for June, surged by an astonishing 2,375 percent. Domestic fans amplified this trend even further, pushing Busan related searches up by 3,855 percent, injecting strong momentum into the accommodation and tourism sectors.
The so called “BTS effect” is also being felt internationally. Brazilian media outlet BandNews FM reported that searches for bus tickets to São Paulo jumped more than 600 times following the tour news. In the United Kingdom, The Guardian cited economists who observed that “an economic impact far exceeding that of ordinary concert consumption is expected, one that is difficult to measure using conventional figures.”
These indicators align with BTS recently ranking first in a Ministry of Culture, Sports and Tourism survey of Koreans who most positively influence the nation’s image. Together, they underline BTS’s position not merely as a K pop group, but as a “moving corporation” that actively shapes global economic flows.
Meanwhile, BTS will release its fifth full length album “ARIRANG” on March 20. The group will officially launch the world tour on April 9 with a concert at the Goyang Sports Complex, marking the beginning of its massive global journey.
Reported by News Culture M.J._mj94070777@nc.press
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