Singer-songwriter 그_냥 (J_ust) expanded the scope of communication with fans through a unique format that combined instant messaging and live performance.
On January 13, ATCM announced that 그_냥 (J_ust)’s solo concert, “2026 그_냥 (J_ust)’s Group Chat Concert: New Year Gathering,” was recently held to great success at Club On Air in Seoul.
The highlight of the concert was its differentiated concept centered on a “group chat.” From noon to midnight on the day of the performance, an open chat room was operated, allowing the artist and fans to share their daily moments in real time. This created a distinctive narrative in which emotional connections were built even before the live show began.
The offline stage focused on translating this emotional bond into music and interactive events. 그_냥 (J_ust)’s signature warm ballad setlist formed the core of the performance, while guest artists Jo Eun-se, Homezone, Chau, and Kim Gyeol joined in to enrich the sound and atmosphere.
Audience immersion was further heightened through participatory segments such as completing sentences via QR codes and the quiz corner titled “Nyang.Go.Sa,” which encouraged direct fan involvement.
The successful conclusion of the “Group Chat Concert” demonstrated how communication between artist and fandom can evolve into a hybrid model that bridges online and offline spaces, showcasing 그_냥 (J_ust)’s distinctive and innovative approach to concert planning.
Meanwhile, 그_냥 (J_ust) continues to meet the public through active musical endeavors, including the release of the single “Night, Star, You” last November.
Reported by News Culture M.J._mj94070777@nc.press
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