The Korea Corporate Reputation Research Institute released the results of its brand reputation big data analysis for a new idol group in January 2025. As a result, Group Tours ranked first and recorded the highest brand reputation.
The analysis was conducted by analyzing 13,012,882 big data from Dec. 1, 2024 to Jan. 1, 2025. Tours topped the list with high scores on all indexes, including the Participation Index, Media Index, Communication Index, and Community Index. However, it was slightly lower, down 26.69 percent from last month.
Eyelet came in second and Kiss of Life came in third. Eyelet fell 17.33% compared to last month, and Kiss of Life rose sharply, rising 203.61% as much.
QWER came in fourth and Boy Next Door came in fifth. Both groups showed a decline compared to last month, but they are expanding their fandom through steady activities.
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