ENHYPEN Sets Aug. 21 Return With New Mini Album 'THE SIN : BLISS'

ENHYPEN has begun the countdown to its next release, unveiling the full promotional schedule for its eighth mini album, THE SIN : BLISS, due out on Aug. 21.

Photo courtesy of BELIFT LAB.

The rollout follows a surprise reveal during the group's sold-out concert in São Paulo, where fans were treated to the album's release date and an early preview of new music immediately after the show. The announcement capped ENHYPEN's milestone 100th solo concert and first performance in South America.

Photo courtesy of BELIFT LAB.

BELIFT LAB released the official promotion calendar on July 5, outlining more than a month of teaser content ahead of the comeback. Beginning with the track list on July 14, the campaign will unfold through concept photos, vampire-themed brand films, album previews and music video teasers before culminating in the album's release.

Rather than ending on release day, the campaign will continue with additional music videos and exclusive films, extending the group's storytelling beyond the initial comeback.

The teaser campaign also signals the return of ENHYPEN's long-running vampire universe. The first promotional clip pairs the members' silhouettes with the line "In a bloody paradise," offering an early glimpse of the album's darker visual identity.

After returning with THE SIN : BLISS on Aug. 21, ENHYPEN will resume its BLOOD SAGA world tour with upcoming performances in Lima, Mexico City and Busan.

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