“Seoul Music Awards” to Stream Worldwide via Hello Live, Featuring Lee Chan-won, LE SSERAFIM and ATEEZ

The 35th Seoul Music Awards will connect with K-pop fans around the world through a global livestream.

Organizers announced on June 11 that the annual music awards ceremony, set for June 20, will be broadcast live via the Hello Live platform. Viewers will be able to watch the entire event online, including both the red carpet and the main awards ceremony.

35th Seoul Music Awards. Photo by Seoul Music Awards.

The livestream will begin with the red carpet event at 4 p.m. KST, followed by the main ceremony at 6 p.m. KST. Performances and award presentations featuring some of K-pop’s biggest artists will be delivered in real time to audiences worldwide.

First launched in 1990, the Seoul Music Awards has grown alongside the evolution of K-pop and remains one of the industry's most established music awards shows.

This year's ceremony will take place at Inspire Arena in Incheon's Yeongjongdo district. The performance lineup includes Kwon Eun-bi, Dayoung, ATEEZ, Lee Chan-won, Hanroro, LE SSERAFIM, xikers, BOYNEXTDOOR, ZEROBASEONE, Dragon Pony, SAY MY NAME, izna, KiiiKiii, Hearts2Hearts, Close Your Eyes, AHOF, Identity, IDID, Alpha Drive One and MODISAY, among others.

The presenter lineup includes Shim Eun-kyung, Kwon Nara, Park Ji-hwan, Ryu Kyung-soo, Song Joong-ki, Lee Yu-bi, Arin, Ha Yoon-kyung, Kim Do-hoon, Jo Yu-ri, Kim Jae-won, Go Youn-jung and Heo Nam-jun.

Hosting duties will be shared by Super Junior's Leeteuk, ZEROBASEONE's Park Gun-wook and KiiiKiii's Lee Sol.

The ceremony will also introduce a new category, the SMA Best Artist award. The winner will be determined entirely through fan voting among participating artists, with voting remaining open throughout the show. The final result will be announced live during the ceremony.

The 35th Seoul Music Awards will take place on June 20 at 6 p.m. KST at Inspire Arena in Incheon.

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