LE SSERAFIM has heightened anticipation for its upcoming comeback by unveiling a second music video teaser for “BOOMPALA,” the title track from its second full-length album “PUREFLOW pt.1.”
On May 21, Source Music released the new teaser through the group’s official channels, one day ahead of the album’s official release.
The newly revealed teaser expands LE SSERAFIM’s distinctive pop aesthetic through a surreal blend of Eastern and Western imagery, mixing retro influences with futuristic visual elements. Following the previously introduced golden statue concept, the video presents unpredictable scenes including a meditating stone figure modeled after Huh Yunjin, Kazuha surrounded by towering speakers, and Kim Chaewon spinning atop a desk, all unfolding through fast-paced kitsch-inspired cinematography.
The visual experimentation naturally transitions into newly revealed choreography moments that further amplify the teaser’s energy. Set against dynamic sequences in which the song’s momentum appears to expand beyond Earth and into outer space, the signature crossing-arm movement associated with classic Latin pop is seamlessly reinterpreted through LE SSERAFIM’s own performance style.
The teaser also reflects the group’s reinterpretation of the growing “newtro” trend currently shaping the K-pop scene, combining nostalgic familiarity with a bold contemporary pop identity. Through its fearless visual direction and globally recognizable references, “BOOMPALA” positions itself as a large-scale pop celebration designed to resonate across generations and international audiences alike.
Meanwhile, LE SSERAFIM will connect with fans through Spotify live event “PURE FLOWERS LIVE” later today before officially releasing “PUREFLOW pt.1” on May 22.
Reported by News Culture M.J._mj94070777@nc.press
Copyright ⓒ 뉴스컬처 무단 전재 및 재배포 금지
본 콘텐츠는 뉴스픽 파트너스에서 공유된 콘텐츠입니다.
