BTS has taken its comeback project "THE CITY" beyond Seoul, illuminating the skies of New York and London while amplifying the global resonance of "ARIRANG."
On March 25, BigHit Music released a compilation video titled "BTS THE CITY ARIRANG" via BTS’s official YouTube channel.
The video highlights a large-scale global campaign that transforms major cities into immersive media spaces celebrating the group’s new album "ARIRANG."
The most visually commanding sequences emerged in London and New York. Against the Manhattan skyline, hundreds of drones executed synchronized formations, etching "ARIRANG," "BTS," and the symbolic number "7" into the night sky.
In London, a massive media façade near the London Eye projected imagery of the members holding traditional Korean lanterns, casting a distinctly Korean visual identity across the cityscape.
These international displays were seamlessly linked to earlier installations in Seoul, including media façades and drone performances at landmarks such as Sungnyemun Gate and Ttukseom Hangang Park, forming a cohesive and large-scale visual narrative.
The "BTS THE CITY ARIRANG" project is also building anticipation for upcoming activations across Seoul, including DDP’s "ARMY Yard" and Cheonggyecheon’s "Love Quarter," further reinforcing BTS’s role in connecting Korea with the global stage through "ARIRANG."
Meanwhile, BTS will launch a full-group world tour starting with a performance in Goyang next month, marking a definitive return as global pop icons.
Reported by News Culture M.J._mj94070777@nc.press
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