ENHYPEN’s latest release, their 7th mini-album 'THE SIN : VANISH', is igniting a global craze, receiving high praise from influential international media outlets immediately upon its release.
On the 16th (local time), the American music authority Billboard published a track-by-track review, highlighting that the album perfectly embodies ENHYPEN’s long-standing vampire narrative. Billboard described the album as a continuous experience that is "hard to stop listening to once you start," much like an audiobook. They specifically projected that the title track, 'Knife', is a powerful song "built to command the stage" and will serve as a deep connection point with their fans.
Furthermore, Billboard analyzed 'No Way Back (Feat. So!YoON!)' as a sophisticated track that proves ENHYPEN’s growth as artists. They also spared no praise for member Jake’s first self-composed song, 'Sleep Tight', calling it a masterpiece with a "sophisticated structure" that makes even simple moments feel special.
Other major foreign outlets, including the economic journal Forbes and fashion magazine Vogue, also took note of ENHYPEN’s evolution. Forbes highly rated the team's evolved storytelling and new sounds, noting their constant pursuit of new challenges. Vogue expressed admiration for the album’s overall quality, stating that "not a single track can be skipped."
Released on the 16th, 'THE SIN : VANISH' tells the story of lovers who break taboos and flee for love in a world where humans and vampires coexist. The title track, 'Knife', uses a powerful hip-hop sound to express confidence in the face of any threat. The commercial results are equally overwhelming. The album went straight to number one on the Hanteo Chart, selling over 1.65 million copies on its first day alone. The music video also achieved a remarkable feat, surpassing 20 million views just 27 hours after its release.
Fueling this explosive response, ENHYPEN will hold a pop-up store at the Shinsegae Department Store Gangnam Branch from the 21st to the 27th. The pop-up store will go beyond selling albums and merchandise, offering an immersive experience for fans with "secret message zones" featuring the members' voices and interactive spaces designed to bring the new album's universe to life.
Copyright ⓒ 메디먼트뉴스 무단 전재 및 재배포 금지
본 콘텐츠는 뉴스픽 파트너스에서 공유된 콘텐츠입니다.
