EXO is set to expand its vast universe beyond music and into physical space, unveiling an offline experience that embodies the group’s signature “superpower” mythology alongside their 8th full-length album comeback.
On January 13, SM Entertainment announced that EXO’s album-themed pop-up store, “REVERXE THE WORLD,” will be held from January 20 to 27 at the B1 Event Plaza of The Hyundai Seoul in Yeongdeungpo, Seoul.
The pop-up store is designed as an immersive, story-driven space that visually realizes EXO’s unique superpower universe. Visitors will navigate a maze-like structure before encountering a cube, a narrative setup that deepens engagement with the album’s concept and extends its storytelling into the offline realm.
Inside, fans can explore displays of the album in various versions, as well as actual props used in the music video for the title track “Crown.” The venue will also feature interactive zones including custom photocard and sticker-making booths, along with a special MD section offering exclusive merchandise.
The pop-up is expected to provide long-waiting fans with a three-dimensional way to experience EXO’s musical narrative, while simultaneously igniting momentum for the group’s 8th full-length album promotions both online and offline.
Entry will be available through online pre-reservation and on-site booking. The first session of each day will be reserved exclusively for official fan club members, EXO-L.
Meanwhile, EXO will release their 8th full-length album “REVERXE,” including the title track “Crown,” on January 19 and officially kick off their comeback activities.
Reported by News Culture M.J._mj94070777@nc.press
Copyright ⓒ 뉴스컬처 무단 전재 및 재배포 금지
본 콘텐츠는 뉴스픽 파트너스에서 공유된 콘텐츠입니다.
