Singer Son Tae-jin is embarking on a unique collaboration project, joining hands with a Korean sweet pancake ‘Hotteok’ brand.
On the 26th, Son Tae-jin unveiled collaboration images for his new single ‘Melody of Love’ and the Korean sweet pancake ‘Hotteok’ brand through his official social media, raising expectations for this special synergy between music and product branding.
Through this collaboration, Son Tae-jin introduces a special package inspired by the concept of ‘Melody of Love,’ creatively reinterpreted as ‘Hotteok.’ The package includes the ‘Love Hotteok’ and a beverage set, with customers also receiving an exclusive, unreleased Son Tae-jin photo card. An interactive in-store event is also planned, offering an engaging promotional experience designed to appeal to all five senses.
‘Melody of Love,’ released on the 18th, harmoniously combines magnificent brass arrangements with an upbeat rhythm. The catchy melody, layered over Son Tae-jin’s uniquely deep and rich voice, delivers an immediate sense of familiarity, making it easy for listeners to sing along. The song debuted at No. 1 on the Bugs Adult Chart, reaffirming his continued artistic growth and strong appeal as a National Singer.
Meanwhile, Son Tae-jin will hold the ‘2025 Son Tae-jin National Tour Concert ‘It’s Son Time’’ at Olympic Hall in Olympic Park, Seoul, on December 6–7. Based on the theme of ‘Son Tae-jin’s Time,’ the concert promises an immersive live experience through a thoughtfully curated setlist and performance designed to create unforgettable moments for fans.
Reported by News Culture M.J._mj94070777@nc.press
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