Mexican-born K-pop rookie AISA has revealed her first brand film, showcasing a distinctive blend of purity, color, and creative identity aimed at connecting with global audiences.
On November 4, Minari Entertainment released AISA’s brand film through its official social-media channels. The video captures the essence of her debut concept, centered on the keyword “Controlled Intensity,” highlighting a youthful image that balances purity with charisma.
The film features a three-part narrative—starting with “ICE,” an ivory-silver satin look with crystal trimming; moving to “SHIFT,” where AISA performs her signature “Mirror Spin” gesture in a charcoal-tailored outfit with mirror accents; and culminating in “STAGE,” where a black architectural dress and silver highlights represent her emergence as an artist. Together, these visual chapters illustrate her evolution and multifaceted charm.
Avoiding excess, AISA confidently portrays her own standard of artistry as a K-pop performer, presenting a natural and self-assured image of individuality.
Minari Entertainment stated that, beginning with its first artist AISA, it aims to build a long-term visual IP governance system to establish lasting brand equity.
CEO Kim Gyo-heung explained, “By changing the palette and reducing gestures, we created a first impression that makes the brand feel timeless—less shown, but more remembered.”
AISA’s debut single “Skate to Stage,” featuring the title track “Every Piece of Me,” is now available on major streaming platforms.
Reported by News Culture M.J._mj94070777@nc.press
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