The Empire State Building(ESB) announced today that it premiered a Music-to-Light Spectacular to kick off “KPOP DEMON HUNTERS” Golden Weekend on Aug. 22, in partnership with Netflix and the Coalition of Asian Pacifics in Entertainment (CAPE) and with support from iHeartMedia. Earlier that day, the film’s stars Arden Cho, May Hong, and singer REI AMI visited the Empire State Building for a special tower lighting ceremony where they flipped the famous light switch and toured the top NYC attraction.
“Our ‘KPOP DEMON HUNTERS’ Music-to-Light Spectacular is a celebration of global culture and creativity right in the heart of New York City,” said Dan Rogoski, senior vice president, observatory general manager at the Empire State Building. “We are so pleased to connect our fans in New York City and around the world with the artists that they love - both real and fictional.”
The music-to-light show debuted that evening at 9 p.m., set to a broadcast of the film’s historic hit and song of the summer, “Golden,” on iHeartMedia New York’s Z100. After the show, the building shined its world-famous tower lights in gold to represent the song.
“KPOP DEMON HUNTERS” is the most-watched Netflix animated original film of all time and second on the Netflix Most Popular Movies list. The song “Golden” - performed by the film’s fictional band Huntr/x, that features vocalists EJAE, AUDREY NUNA, and REI AMI - made history as the first single by a female K-pop artist to reach the top spot on the Billboard Hot 100.
The Empire State Building Music-to-Light Spectacular features thousands of LED lights choreographed by famed lighting designer Marc Brickman and his Tactical Manouevre team.
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