[CEONEWS = Jaehoon Lee, Editor-in-Chief] “Ironman” — the journalist who became a CEO, the CEO who became an author.
These three words go beyond a single person; they embody three powerful identities at once: CEO, author, and Ironman.
For 20 years he has scrutinized the successes and failures of CEOs as a specialist reporter. He then put those insights to work as the hands-on CEO and publisher of CEONEWS. And he completed the full-distance Ironman triathlon four times, breaking through human limits along the way. His life is a compressed narrative where these three threads — CEO, author, and Ironman — constantly intertwine.
CEO — From Observer to Practitioner
He did not stop at interviewing successful people. He absorbed the lessons from countless conversations and applied them in the real world as the CEO of CEONEWS. This is the clearest proof that his wisdom is not merely “head knowledge,” but the work of an action-oriented leader who engages with heart, mind, and muscle.
His provocative mantra, “If you want to be wealthy, become a CEO,” is not a slogan — it’s a truth he has learned by walking that path himself.
Author — Turning Field Notes into Lessons of Our Time
THE CEO: The Millionaire’s Secret Notebook is the culmination of two decades spent covering CEOs. Anchored in the belief that “success is the chemical fusion of rigorous preparation and opportunity,” the book urges readers to embrace change and take action.
Far from a theoretical guide to getting rich, his writing channels firsthand experience and hard-won insight to deliver motivation — and the conviction that “I can do it, too.”
Ironman — The Mindset that Makes the Impossible Possible
Completing the full-distance Ironman — a 3.8 km swim, 180.2 km bike, and 42.195 km run — in the 12-hour range demands more than fitness; it requires extreme mental fortitude. Through this experience he cemented a philosophy of success: “Limits are self-imposed,” and “Change begins with relentless challenge.”
This Ironman mindset powers him through every obstacle he faces — as a CEO and as an author.
Jaehoon Lee’s story transcends a single “success tale.” It’s the fusion of a journalist’s sharp insight, a CEO’s practical leadership, and an Ironman’s indomitable spirit — a living model of the “true achiever” of our time. His life itself is, in effect, The CEO’s Millionaire Secret Notebook.
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