Hugel’s WELLAGE Makes Retail Debut at Costco in Canada

[NA Eun-kyung, Edaily Reporter] South Korean biopharmaceutical company Hugel said its clinical derma-cosmetic brand ‘Wellage’ has officially entered Costco stores in Canada, marking its first offline retail launch in North America.

Hugel‘s clinical derma-cosmetic brand ’WELLAGE‘ (source: Hugel)

The featured product is the “Real Hyaluronic Blue 100 Ampoule” set, which has become a steady seller both domestically and abroad since its 2020 launch. The product is known for its deep hydration and ability to improve inner skin dryness.

In Korea, Wellage has shown continued sales growth through both online and offline channels, including Olive Young, Coupang and Musinsa. The brand expanded into Korean Costco stores in the second half of last year.

Internationally, Wellage has been growing its presence across Asia ― including China, Japan, Hong Kong and Vietnam ― as well as on Amazon in the United States. The latest expansion into Costco includes not only the retail giant’s U.S. online store, but also brick-and-mortar locations in three major cities in Western Canada: Vancouver, Calgary and Kelowna.

Hugel said the entry into one of the world’s largest retail networks is expected to serve as a key beachhead for Wellage’s growth in the North American beauty market.

“We expect this first offline expansion in North America, following strong sales across major Asian markets, to enhance brand awareness and trust for Wellage,” a Hugel official said. “We will continue to highlight the strengths of K-beauty and solidify Wellage’s presence across global online and offline channels.”