[CEONEWS = Reporter Park Soo-nam] In April 2024, An Bin stepped into the role of CEO and President of KGC Ginseng Corporation, presenting a compelling vision to elevate the company into a global top-tier comprehensive health enterprise. With a strategic focus on a "Global One Market" perspective, An highlighted the importance of integrating domestic and international markets into a cohesive strategy.
Under his leadership, KGC aims to maximize profitability by achieving substantial growth in international markets while revitalizing the domestic market. The strategy hinges on bolstering franchise businesses and implementing integrated online-offline marketing initiatives. These efforts are poised to drive transformative profitability and enhance shareholder value.
An, who joined KGC in 2000, brings a wealth of experience to his new role, having held pivotal positions such as Brand Manager, Head of Cosmetics Business, CEO of CosmoCos Co., and Global Division Director. With this diverse background, he is well-equipped to steer the company toward greater competitiveness in the global arena.
GLPro: Redefining Blood Sugar Management
A New Standard in Health Innovation
On October 21, KGC Ginseng Corporation announced that its groundbreaking blood sugar management brand, GLPro, achieved a remarkable milestone by selling over 10,000 sets within just 15 days of launch. This achievement marks the fastest sales growth in the history of KGC’s flagship brand, CheongKwanJang.
GLPro incorporates KGC05pg, a primary ingredient in CheongKwanJang red ginseng, recognized by the Ministry of Food and Drug Safety for its proven effectiveness in supporting blood sugar regulation. In a record-setting performance, GLPro sold 3,100 sets within five days and surpassed 10,000 sets within two weeks, achieving a sales pace nine times faster than CheongKwanJang’s Everytime Red Ginseng during its initial launch.
The brand has resonated strongly with the 20s and 30s demographic. GLPro DoubleCut, a product designed for dual blood sugar and body fat management, has particularly captured their interest. Purchase rates among consumers in their 20s have doubled compared to other products from 2023, with women accounting for a 41% higher purchase rate than men.
Scientific research underscores the efficacy of red ginseng in lowering blood sugar, glycated hemoglobin, and increasing GLP-1, a hormone that regulates blood sugar and appetite. With these findings, KGC remains committed to developing innovative solutions to meet the growing demand for health products that address both blood sugar and body fat management.
Festive Promotions Boost Lunar New Year Sales
CheongKwanJang’s Strategic Campaigns Pay Off
This January, CheongKwanJang reported robust sales growth during the early Lunar New Year festivities on January 29, bolstered by an additional public holiday on January 27. The extended holiday period—ranging from six to nine days—sparked increased consumer interest in health-focused gifting.
Sales trends reveal that January Lunar New Year promotions consistently outperform those in February, with a 42% higher purchase rate among 20- to 39-year-olds. Popular products such as the Everytime portable ginseng supplement and the premium gift set Daborok led the sales surge.
CheongKwanJang’s “New Year Health with CheongKwanJang” campaign includes discounts on select products and additional benefits for members purchasing over 300,000 KRW or 600,000 KRW. These strategic offerings underscore the company’s commitment to meeting diverse consumer needs during peak gifting seasons.
A Modern Approach to Tradition: Redesigned Packaging
Innovating While Honoring Heritage
CheongKwanJang unveiled a refreshed packaging design for its signature products, HongSamTone Gold and HongSamTone, under the “Modern Herbal” concept. By integrating traditional Korean aesthetics—such as scrolls, seals, and book motifs—with a contemporary twist, the redesign emphasizes the brand’s commitment to delivering effective fatigue solutions.
In addition to its visual appeal, the new BT (Better Taste) method enhances the flavor profile of red ginseng while maintaining its potency. The flagship product, Everytime, also received a design overhaul to highlight its vitality-enhancing properties and global market potential. The adoption of the English name “EVERYTIME” further underscores KGC’s ambition to expand its footprint in international markets.
CheongKwanJang recognizes the increasing personalization of health needs among consumers and remains dedicated to providing tailored, effective health solutions that align with diverse lifestyles.
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