Girl group IVE's new song "Rebel Heart" proved its global popularity by surpassing 10 million views on YouTube in 32 hours after the music video was released.
Starship Entertainment, the agency, released the music video for the pre-released title song "Rebel Heart" on the 13th of Ive's third EP album "Ive Empathy." The music video has gained sympathy from many people by capturing the stories of rebellious children with various stories. In particular, the members' sharing of each other's wounds and solidarity impressed and captured the hearts of fans.
Upon the release of the music video, "Rebel Heart" proved its popularity by reaching the top of various music charts. It topped the iTunes "Top K-Pop Song" chart in 16 countries/regions and ranked second in YouTube's music video Trending Worldwide, drawing keen attention from global fans.
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