[CEONEWS = Senior Reporter Cho Sung-il] When it comes to the most fiercely competitive food products seen in television commercials in Korea, one would undoubtedly think of "ramyeon" (instant noodles). Spicy, mild, black bean sauce, mala flavor—the world of tastes is endless and often defies imagination. It seems like anything can be made into ramyeon. Among the many companies competing in this market, Ottogi stands out prominently. It not only challenges Nongshim’s top spot but has also surpassed Samyang Foods, an original pioneer, to secure second place in the market. Beyond ramyeon, Ottogi is a comprehensive food company producing a wide range of products, from food ingredients to condiments, making it an integral part of everyday life.
But why do consumers affectionately call Ottogi “Goddogi”? The answer lies in the leadership of Ham Yeong-jun, Ottogi's chairman.
The Story Behind Ottogi Becoming "Goddogi"
Ottogi's nickname “Goddogi,” combining “God” and “Dogi” from its name, started gaining massive attention in 2017. During a “beer meeting” with corporate leaders hosted by President Moon Jae-in, he greeted Chairman Ham Yeong-jun with, “Young people nowadays call Ottogi ‘Goddogi.’”
Chairman Ham’s humble response, reportedly repeating, “It’s a lot of pressure, but thank you,” further endeared the company to the public. Ottogi was not initially among the companies invited to this meeting, which was primarily for Korea’s top 15 corporations. However, Ottogi received an invitation as a model company due to its exemplary practices.
Why has Ottogi earned this nickname? People attribute it to its reputation as a “good news generator” for the following reasons:
Honest Payment of Inheritance Tax
In September 2016, Chairman Ham Yeong-jun inherited shares from the late founder Ham Tae-ho and paid an impressive 150 billion KRW in inheritance tax in full, contrasting sharply with other companies often employing legal loopholes.Commitment to Full Employment
Following the late chairman’s philosophy, Ottogi maintains a nearly 99% rate of permanent employment, refusing to rely on temporary workers.Partnership with Seokbong Toast
When Ottogi learned that Seokbong Toast, operated by a vendor-turned-philanthropist, provided free meals to the homeless, it began supplying sauces to the initiative at no cost.10-Year Price Freeze on Ramyeon
To ease consumers' financial burdens during times of inflation, Ottogi refrained from raising the price of its ramyeon for a decade, earning recognition as a 2017 “Best Korea Brand.”Fair Practices with Partner Companies
Ottogi is known for paying fair prices to its suppliers, ensuring long-lasting partnerships without disputes.
In addition, Ottogi has supported over 5,000 heart surgeries for children since 1992 and established the Ottogi Foundation in 1996 to provide scholarships and foster academic research.
Overcoming Challenges to Secure Second Place in the Market
Ham Yeong-jun joined Ottogi in 1984, bringing fresh ideas to a company that had already launched its legendary "3-Minute Curry" and established a food research institute. He decided to add ramyeon to Ottogi’s product line, acquiring Cheongbo Foods in 1987. Although initial responses were lukewarm, Ottogi gained traction through continuous improvement in soup and noodle texture.
The mild flavor of "Jin Ramyeon" became particularly popular with consumers who disliked overly spicy foods, including foreign customers. By 2013, Ottogi claimed second place in Korea's ramyeon market.
Management Philosophy: A Company Without Temporary Workers
Inheriting Ottogi’s management in 2010, Ham Yeong-jun remains committed to the late chairman’s values, fostering a workplace that feels like family. His belief in treating people with respect extends to providing nearly all employees with permanent positions.
Ham’s emphasis on valuing talent is encapsulated in his 2019 message for Ottogi’s 50th anniversary: “Ottogi is about treating people as they are, guided by the spirit of humanity and fairness.”
To address employees’ childcare concerns, Ottogi established an in-house daycare, creating a supportive environment for families.
Global Expansion Goals for 2024
Chairman Ham has designated 2024 as the year of “Global Ottogi,” aiming to strengthen the company’s global presence. Plans include launching halal-certified ramyeon at its Vietnamese factory and promoting flagship products such as Jin Ramyeon and Bodeum Cheese Ramyeon.
In 2022, Ottogi achieved 3.18 trillion KRW in sales, with overseas revenue accounting for 10.3%. This year, the company targets breaking 100 billion KRW in ramyeon exports.
As Ottogi celebrates its 55th anniversary, Chairman Ham Yeong-jun emphasizes, “Let’s advance as a global company with innovative food products.” Ottogi continues its mission to provide delicious, safe, and socially responsible food, making it a company worth watching on the global stage.
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