The Middle East, historically a hub of the ancient Silk Road, is now witnessing a surge in K-food popularity, broadening cooperation between South Korea and the region. As of October, K-food exports to the United Arab Emirates (UAE) rose 23.2% from the previous year, reaching 5 million.
The South Korean government views the Middle East as a strategic market for diversifying K-food exports. Efforts include easing halal certification burdens, supporting local store entries, and participating in events like the Gulfood International Food Expo. Plans for next year include funding halal production lines and establishing a halal K-food section in Middle Eastern online stores.
On Nov. 19, the Ministry of Agriculture, Food and Rural Affairs hosted an event in Abu Dhabi, inviting 30 local influencers and UAE graduates to showcase K-halal food and K-food tech. First Lady Kim Hye-kyung, during her Middle East tour for the G20 summit, also promoted K-food, drawing significant interest. Attendees praised dishes like bibimbap and kimbap, highlighting K-food's popularity.
The event featured fresh produce like strawberries grown with Korean smart farm technology in the UAE desert, and exported Korean pears and grapes. Processed foods such as ramen and banana milk were also displayed. Notably, Korean beef, recently halal-certified and exported to the UAE, attracted attention, marking a significant milestone in introducing Korean culinary culture to the Middle East.
Food serves as a gentle form of diplomacy, akin to the ancient Silk Road's trade routes. K-food is now forging a 'path of taste,' enhancing economic and cultural partnerships between South Korea and the Middle East. The South Korean government aims to continue supporting K-food as a key driver of trust and cooperation along this modern Silk Road.
The author is the Korean Minister of Agriculture, Food, and Rural Affairs.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
Copyright ⓒ Aju Business Daily 무단 전재 및 재배포 금지
본 콘텐츠는 뉴스픽 파트너스에서 공유된 콘텐츠입니다.
