[Food Culture N] In the Land of Tacos, Bibimbap Arrives First: K-Food Beats the World Cup to Monterrey

As excitement builds toward the 2026 FIFA World Cup across North America, Korean cuisine has already secured a place on cafeteria trays in Monterrey, Mexico.

South Korea's Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (aT) hosted “K-Food Day in Monterrey” on May 22, introducing Korean food products to local workers and their families while assessing opportunities for broader market expansion.

Monterrey is not only one of the host cities for the 2026 FIFA World Cup, where South Korea is scheduled to face South Africa in the third match of the group stage, but also a major industrial hub with more than 500 Korean manufacturers operating in the region.