K-Culture Festival Set to Transform Mexico During FIFA World Cup 2026

Interest in Korean culture continues to grow across Mexico, one of the key hubs of the Korean Wave in Latin America, spanning traditional arts, K-pop, food and beauty.

Against this backdrop, South Korea's Ministry of Culture, Sports and Tourism and Ministry of Foreign Affairs, together with the Embassy of the Republic of Korea in Mexico and the Korean Cultural Center in Mexico, will launch a large-scale K-Culture Festival commemorating the 2026 FIFA World Cup.

The celebration begins on June 6 in Zapopan, Jalisco, with Día de Corea (Korea Day), a comprehensive cultural event organized through the K-Initiative Consultative Group, an interagency cooperation platform established to strengthen collaboration among government bodies.