NIQ Releases AI-Powered Shopper Voice on GfKnewron® Consumer at IFA 2025

NielsenIQ (NIQ) (NYSE: NIQ), a leading global consumer intelligence company, today announced an enhancement of its GfKnewron® Consumer platform, now including AI-Powered Shopper Voice.

The market, consumer, and brand intelligence platform now delivers the consumer voice in their own words - shopper’s verbatim comments about a brand, its retail partners, and potential competitors.

By integrating the largest recent buyer survey for Tech & Durables with NIQ’s robust point-of-sale tracking data, GfKnewron® Consumer delivers insights based on over 1 billion sales transactions globally.