LG LAUNCHES "RADIO OPTIMISM" CAMPAIGN TO SPREAD "LIFE'S GOOD" THROUGH MUSIC

LG's New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life's Good Promise in Digital Spaces .

By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life's Good philosophy to life.