K-Pop: 8-Year Reign as Top Korean Image

Korean pop culture, widely known as Hallyu, continues to captivate the global audience, with K-Pop standing out as the most recognized image associated with Korea for the eighth consecutive year.

According to the '2025 Overseas Hallyu Survey' released by the Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange, 17.8% of respondents who experienced Korean culture identified K-Pop as the first thing that comes to mind when thinking of Korea.

Following K-Pop, Korean cuisine was the second most recognized aspect at 11.8%, followed by Korean dramas at 8.7%, beauty products at 6.4%, and films at 5.6%.